Note: Coordinating your information architecture, interaction design, visual design, and usability objectives into a long-term scalable deployment strategy presents numerous advantages. See "Ongoing Operations" section.
Design is communication of concepts and ideas. Good design simultaneously challenges and fulfills expectations.
Basic elements of visual communication:
form
content
arrangement
light
color
The purpose of graphic design is to make it easy as possible
for readers/viewers/users to understand your message.
The driving emotions of visual communication:
seduction
conviction
inspiration
Food for thought:
Design for the first read.
Use a dominant visual or an element that provides a focal point
(always consider bandwidth issues and graphic constraints).
Avoid static balance but be consistent (standardize obvious elements).
Unequal/unpredictable left/right or top/bottom balance helps provide movement.
Use white space around the work to add emphasis.
Tension can add interest to a page.
Success is measured by how quickly and effectively
you communicate your ideas to the users.
Add emphasis to important elements.
Visual design is a tool for relaying the message, it is not the message.
The designer's work is to create experiences that inspire,
compel, inspire, and communicate new approaches.
Design for clarity and impact.
Place yourself in the user's position, consider every aspect of the experience, online and offline.
Intention is part of good design.
Let content drive the development of the site.
How content is interpreted is dictated by how it is visually communicated.
Note: Coordinating your information architecture, interaction design,