I have outlined a comprehensive approach towards full life-cycle web presence management in a corporate environment.
Even though this methodology can be applied in any environment, I suggest you visit the following site if you are new to web technology and need a more beginner's approach:
Fortress Web Design Free Tutorial.
My approach is subdivided into the following sequential phases:
These phases can be either carried out sequentially or be phased into each other on the fly.
Some people get hung up on what the right "web approach" should be.
Whatever works is the right approach. Methodology is a means to an end and not vice-versa.
You must clearly define the business, architecture, interaction, usability, and marketing requirements of the project, make sure the finished product meets those requirements, and compromise where and when necessary.
In the e-business consulting world the following sequential stage process is very common:
Strategy
Concept and planning
Design and prototype
Production
Testing phases
Sequential or Phased?
An e-business consultancy will usually go through the above stages sequentially. This will cost the client more but usually guarantees a higher degree of quality.
A normal company will usually try to begin all phases at once while integrating them on the fly in order to save time. This method is more difficult because it is harder to get closure and apply cut off points within the various stages.
I have outlined a comprehensive approach towards full life-cycle