Mass Art Presentation
Click here at your own risk. :-)


by Eddie Donovan - October 1999

Resources, Consistency, and Time: Leveraging the Web as an Effective Marketing Tool

This presentation was given to a class at the Massachussetts Art Institute. It touches upon the dynamics involved in web marketing ranging from basic to the very sophisticated techniques. This presentation attempts to explain the basic elements of web marketing while also analyzing advanced and capital intensive marketing techniques. Please click here to view the PowerPoint presentation of this lecture and click below to hear different portions of the presentation.



1) Introduction, web myopia, marketing influence, scope, and targeting. Click here to listen to the presentation in RealAudio format! Click here to listen to the presentation in Windows Media Player format! 8:01
2) Elements of web site creation Click here to listen to the presentation in RealAudio format! Click here to listen to the presentation in Windows Media Player format! 8:01
3) Delivering the resource center model, talent, content, and email marketing. Click here to listen to the presentation in RealAudio format! Click here to listen to the presentation in Windows Media Player format! 8:01
4) Issues related to executing effective email marketing. Click here to listen to the presentation in RealAudio format! Click here to listen to the presentation in Windows Media Player format! 8:01
5) Web marketing continued: Affiliate programs, search engines, WOM, link exchange, link rotation programs, PR, pay per click-through, and banner advertising. Click here to listen to the presentation in RealAudio format! Click here to listen to the presentation in Windows Media Player format! 8:01
6) Databases, value of good demographics tracking, and online partnerships. Click here to listen to the presentation in RealAudio format! Click here to listen to the presentation in Windows Media Player format! 8:01
7) Online partnerships. Click here to listen to the presentation in RealAudio format! Click here to listen to the presentation in Windows Media Player format! 8:01
8) Partnerships and exit strategies. Click here to listen to the presentation in RealAudio format! Click here to listen to the presentation in Windows Media Player format! 8:01





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